Brunei’s Online Shopping Experience – Part 1

I was really encouraged when I first heard of QQeStore several years back. They pioneered the field of online shopping on a local stage and they brought it with a nicely designed website too. Not sure how long after that a rival was born in (I won’t and can’t link to them due to their ridiculous terms of use). I’ve been a customer of QQeStore for several purchases ranging from my old phone (Nokia 3110c) to a Sony Ericsson charger to a hard drive and I was please with the experience but I thought I was time to take a look at these 2 shopping stores and pit them head to head in different features and functionality and tell you which store you should shop at. I recently made purchases from both online stores and document my experiences with them in the following sections.

Covered in this art:

  • Design
  • Usability
  • Product Selection



QQ: Design WIN Design FAIL

Hands down QQeStore has a great eye pleasing design and is a joy to use: clean, simplistic and functional. is using way too many different colours and

Round 1: QQeStore




QQ: Typical page Typical page

Typical page

QQ: item selection item selection

Item Selection

QQ: Item Page Page 1/2 Page 2/2

Item Page

QQ: Pagination WIN Pagination FAIL


Browsing through the catalogue as you decide to window shop or what item to buy, both stores offer a similar experience but QQeStore stands out by having more product information: “Product Details” and “Specifications” while also offering a section on “Other Products In This Category”, a great way to discover other products that may better suite your needs. The product details is an ideal way to introduce unfamiliar customers with the product and is a great way to give an idea to the customers of what the product does, as to some specifications alone may be complete gibberish. Chalk another point for QQeStore with their “next” and “previous” pagination buttons as both offer small hard to click page numbers, these next and previous links help the process of jumping page to page.

Round 2: QQeStore


Product Selection


QQ: Product Selection Product Selection

Both stores are very IT and home electronics related but they other things such as jewelry, wedding rings on and some interesting toys and thinga-majigs on QQeStore

Round 3: Tie (No clear winner)


Part 1 Conclusion

After 3 round QQeStore has the upper hand with 2 wins over 0 for In the following parts, topics such as the shopping process, hidden charges, security and price will be covered so stay tuned


6 thoughts on “Brunei’s Online Shopping Experience – Part 1

  1. Although lost da browsing concept to QQestore but provided much more better customer services (very friendly and approachable) and sometimes even better offer.

    There is still a room to improve though and i hope it will evolve into a very unique one-stop online shopping website in da future.

    (^ – ^)v SmiLe&Peace

  2. @ajm Thanks. Actually I have part 2 and 3 still yet to be done =$ I guess I should revive them from the archive of drafts I have =)

    @Zephyr hmmm actually I’ve received the opposite treatment especially since doesn’t even have a proper store front. But either way it’s great to see online shopping in Brunei by Brunei companies

  3. Well @thewheat, i guess it depend on individual experience.i got treated so bad just because i bought some silicon cover for my O2, cheap stuff. not knowing i spend like more than $2000 for their SLR camera before. hahah my friend got overreacted instate of me but we went off. Disappointed? yes that is how i feel.

    Eventually, qqestore had been a great online shopping for local, is just that i really hope they can give better offer because lately i found out that the prices are the same as local retail shop or even a bit expensive since we can bargain in retail shop and given better warranty.

    opss i got carry away with my personnel point of view… haha

    For professional re-view on Design, Usability and Product Selection. It is true that QQestore is still on top of others.

    Keep up da good work @thewheat,

  4. Try buy from, good luck. Will never go back again, price is fine, no after sales service, what is the point.

    1. I’ve bought from both. For products I’ve bought I’ve never needed after sales service / support so I personally can’t speak for it. If you’ve had a bad experience w/ I guess they just have to work on it if they expect to give better customer satisfaction.

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