Bmobile’s iPhone Promotion

If you haven’t heard, b-mobile has subsidized iPhones 3GS’s with a b-mobile subscription contract of 18 months. This is one of the first subsidized mobile phone price plans I’ve seen in Brunei. The other would be DST‘s October promotion offerings that offered a Nokia E75, Nokia E52 and Sony Ericsson C901 with contracts of 6 months. With b-mobile having first introduced their mobile broadband Zoom! which was followed up by DST’s Go!, what I hope to see is more competition among the 2 mobile phone providers which in the end leads to the consumer winning. Recently in Singapore, M1 and StarHub released their iPhone plans which led SingTel to change their previous plans (most notably the increase of free data to 12GB, from a typical measly 500MB/1GB), so as consumers we have to love competition.

I went down to b-mobile to find out more about the iPhone and they mentioned that is it the never locked version and that they are handling the mobile phone service while AV Electronics handles all the other iPhone/Apple/iTunes/Applications related aspects of this deal. While talking to the guy at the bmobile counter he did mention that bmobile was getting the iPhone and DST was going to get the Blackberry. Rumour has it that the Blackberry will be reveal next year but timing is still not confirmed. If it does come to fruition people will be happy (especially the High Commissioner of Canada, who urged Brunei to set up a Blackberry Network).

Initially when asking about the HTC Touch Diamond Pro and Samsung Jet (which was a few weeks back) the guy told me that the details would be released later, but on further inquiry today I was told that both are available but you would have to custom order it and the personnel could not disclose the price plans as marketing was not present. I find that awkward that they are selling a product but have not disclosed the pricing. Anyway the price plans for the subsidized iPhone are as follows.

Note: Contract is for 18 months and the total costs listed are based on the prices for locals that included 1 annual license fee of $25 and a deposit of $50. For foreigners add another $50 to the total cost (as deposits for foreigners is $100 vs $50 for locals).

iPhone 3GS 16GB

Phone Cost (B$) Monthly Cost (B$) Total Cost (B$)
Smart $35 Package 999 35 1704
Smart $45 Package 799 45 1684
Smart $55 Package 599 55 1664
Smart $65 Package 399 65 1644

iPhone 3GS 32GB

Phone Cost (B$) Monthly Cost (B$) Total Cost (B$)
Smart $35 Package 1199 35 1904
Smart $45 Package 999 45 1884
Smart $55 Package 799 55 1864
Smart $65 Package 599 65 1844

Price Plan Details:

Free Voice minutes Free SMS Free MMS Free Data
Smart $35 Package 300 100 20 1.5GB
Smart $45 Package 500 200 30 3GB
Smart $55 Package 1000 300 40 10GB
Smart $65 Package 1200 500 50 Unlimited

Note: Beyond the free data, the user is chargeable at 20c/MB up to $40 at which the user can use unlimited data

If you are planning to take b-mobile up on this subsidized iPhone I would recommend subscribing using the Smart $65 Package as it has the lowest up-front payment, the cheapest in the long run and provides the best in terms of perks (especially the unlimited data). With the iPhone you use it as a broadband modem at it would be easy to exceed the 1.5GB/3GB of the 2 lower priced plans and considering that $40 corresponds to 200MB which isn’t much at all. If you take the $65 package, the iPhone can be considered as a Zoom! subscription ($65/month for iPhone vs $60/month for Zoom!) but has so much more benefits.

If you’re looking for a iPhone or even if you’re just looking to get a mobile broadband subscription (Zoom! from b-mobile or Go! from DST) I would recommend the Smart $65 Package bundled with the iPhone of your choice. You get an unlimited broadband connection which can be tethered to your computer wherever you are and the highly coveted iPhone which is currently the best smartphone platform at the moment.


3 thoughts on “Bmobile’s iPhone Promotion

  1. Hmmm good point, they did not specifically mention the exact up-front cost but I think the following breakdown would be the most logical for the 16GB iPhone with the $65 plan:
    $399 (for the phone)
    + $25 (annual license)
    + $50 or $100 (deposit if you are local or foreigner)
    = $474 or $524

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